Unlike many other market research firms, which promise clients a “we-do-it-all” approach to market research, P\S\L Research is focused on Testing and Tracking. Generalists are fine for many types of research, but when it comes to “success-critical” research such as Testing and Tracking, rely on a specialist.
Our Testing experience ranges from testing antibiotic flavors with 3-year-olds to selecting clinical trial acronyms with research investigators.
The scope of our Tracking experience extends from quickly monitoring the impact of a major pivotal clinical trial to measuring the global launch of a blockbuster brand.
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Our staff exemplifies what happens when broad in-house capabilities are concentrated on achieving specific needs. Our in-house team includes:
| • | Consultants with pharmaceutical backgrounds, who bring with them industry-wide experience (marketing, medical affairs, regulatory, clinical) and a keen understanding of their client’s business objectives and needs. |
| • | Technical specialists, including statisticians, methodologists, programmers, data analysts, and translators. Their expertise turn large-scale data collection efforts into meaningful customized reports. |
| • | Qualified medical team, including several physicians. |
| • | Graphics and studio art professionals. |
InstarSM is P\S\L Research’s proprietary Testing and Tracking research platform. With more than 400,000 physicians from around the world in our database, we can work within the tightest of deadlines to effectively Test your opportunities, strategies, and initiatives. Likewise, InstarSM allows you to get your critical Tracking feedback now --- not 3 months later. InstarSM combines cutting-edge software, proven analytics, and best practice survey instruments to bring you the best designed and executed research possible.
P\S\L Research also relies on the power of the human element by tapping into the vast experience and creativity of its Testing & Tracking team. Our studies are fully customized to match your needs and provide the necessary contextual, psychographic, and behavioral insight.
60% of physicians have a "positive" overall impression of your creative concept. Is that good, bad or average?
Your new product profile is anticipated to have 20% uptake. How can you be sure that's good enough to choose "go" for your go / no-go decision?
45% of physicians don't recall hearing about new trial data you released a week ago. Should you be concerned?
Calculated from a wide range of studies and thousands of physician interviews from around the globe, P\S\L Research's norms provide you with a clear idea of the relative performance of your products, promotional materials, and branding elements.
When it comes to innovation, we are driven and relentless. At P\S\L Research,
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